welcome to flowery
Daniel Ost Academy
Daniel Ost is the world’s most renowned flower house. Founded by Master Florist Daniël Ost and his wife Marie-Anne, they are known as the world’s leading flower designers. And who doesn’t want to learn from the very best? With over 40 years of experience at the highest level, Daniël Ost has been teaching floral art his entire life. It comes to no surprise that many of the promising next generation florists – including his own daughter Nele – have learned the ins and outs from the master himself.
In the brand new Daniel Ost Flower Academy, completely owned and operated by the Belgian Flower House, we provide lessons for professional florists who want to take their skillset to the next level.
About The Course
The course runs over 4,5 days (Monday afternoon – Friday) and each course covers a specific theme based on the season or time of the year.
The lessons are given by Daniël Ost and one of his loyal assistants and take place in Daniël’s private country house. During the course you will learn first-hand a variety of styles and techniques.
The Daniel Ost Flower Academy offers the most professional and advanced course currently in the market. During the intense week you will be indulged in the world of Daniel Ost.
Unique bouquets, enchanting table decoration and true pieces of art. No stone remains unturned. Return home with a wealth of new knowledge, self-confidence and a certificate of attendance. Upon completion of 5 (not necessarily consecutive) courses, you will receive an official diploma of the Daniel Ost Academy.
Surrounded by all the beauty of nature, Daniël Ost renovated a century-old farmhouse in the Belgian countryside.
In the middle of his arboretum full of unique and special plants and flowers you can find the Daniel Ost Flower Academy. These beautiful surroundings will sure get all your inspiration and creativity going. The classroom is a large barn converted into an inspirational and open room.
In need of extra inspiration? Take a walk in the beautiful garden or have a look in Daniël’s personal library.
- Monday 1pm – 3pm: Introduction by Daniel Ost and tour of the facilities
- Monday 4pm – 7pm: Possibility to consult Daniel’s private library
- Tuesday 9am – 12am: Lesson 1
- Tuesday 1pm – 5pm: Lesson 2
- Wednesday 9am – 12am: Lesson 3
- Wednesday 1pm – 5pm: Lesson 4
- Thursday 9am – 12am: Lesson 5
- Thursday 1pm – 4pm: Lesson 6
- Thursday 5pm – 8pm: Possibility to consult Daniel’s private library
- Friday 9am – 2pm: Final work
- Friday 3pm – 4pm: Proclamation
Each course is limited to a maximum of 14 participants. This to guarantee the very personal and detailed level of teaching and coaching. We value quality above quantity.
The price is €3.000,- (excl. 21% VAT if applicable) per person for the full course.
- All materials during the course (flowers, plants, accessories, floral foam, containers, etc.)
- Teaching and coaching by Daniel Ost and one of his assistants
- Daily lunch (sandwich buffet), coffee, tea, water, soda, cookies and fruit
- Daily transport from Sint-Niklaas (Daniel Ost Flower Shop) to the academy in Eksaarde and back
- Certificate of attendance and/or certificate of completion
- Travel to Belgium
- Hotel accommodation (we offer preferred rates at nearby hotels)
- Breakfast and dinner
Do I need to have experience as a florist?
We do recommend that you have some basic knowledge of floristry. The course and coaching is tailored to your specific level but we skip the basics of floristry.
What tools do I need to bring myself?
The classic working tools (knife, scissors, secateur, …). Upon registration you will receive a detailed list.
Can I register with multiple persons?
Yes, but places are limited to 14 participants. We work according the ‘first come, first serve’ principle.
Do I need to sleep in a hotel recommended by you?
No, you are free to organise your own accommodation or to do a daily commute from your own place.
What is the closest airport?
There are several airports closeby, most notably Brussels International Aiport (60 minutes away) and Brussels South Airport (90 minutes).
Do I need to pay VAT?
If you book through a foreign company and provide a valid VAT number you are excempt of 21% Belgian VAT. If you book through a Belgian company and provide a valid VAT number the VAT is deductable.
Can I get a discount if we subscribe with a larger group of people?
Only if you subscribe with a group of more than 10 people at the same time, we offer a 10% discount on the total price.
What language is spoken?
All courses are taught in English, however Daniël also speaks Dutch and French for personal conversations.
Can I take my arrangements with me?
Everything you make during the course is your property and what you do with them depends on you. However, you need to arrange all practical arrangements (packaging, shipping, …) yourself.
Where do you recommend to sleep?
Upon registration you will receive a list with hotels in the neighbourhood.
I have paid my subscription but I can’t attend the academy anymore, do I get a refund?
If you have to cancel your subscription and can’t come another session, you will only receive 50% of your subscription fee back.
I will organise my own daily transport to and from the Academy, do I get a discount on the price?
No, transportation is included even if you don’t wish to use it.
Can I get a discount if I follow multiple courses?
No, we do not offer discounts if you follow multiple courses. Upon completion of 5 courses you do get an official diploma of the Daniel Ost Academy.
Upon registration you will receive an invoice. Upon unconditional receipt of the payment your registration will be successful.